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Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010
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Citation

Vieira et al. (2010a, April 20). Will Twitter change the way that market researchers communicate? . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/will-twitter-change-the-way-that-market-researchers-communicate-